A few weeks ago IdentityMine was approached by our partners at EMC-Conchango about an upcoming UK focused Microsoft Surface press event. The idea was to give some of the press an opportunity to sit down and interact with Microsoft Surface while talking about the tech with some of the UK’s leading agencies.
As many of you may know IdentityMine recently hired Laurent Bugnion who resides in Zurich, Switzerland. We viewed this as a perfect opportunity to grow our EMEA based business and interact with some of the forward thinking businesses in the UK. The agenda called for food and drinks towards the end of the event so it was only natural to feature our Wine Guide Solution Starter as an integrated experience for that portion of the event. As you can tell from the coverage below the event was a definite success.
photo courtesy of electricpig.co.uk
Microsoft Surface UK Press Event Coverage:
Times Online
Microsoft Surface launches in the UK
http://technology.timesonline.co.uk/tol/news/tech_and_web/article5933868.ece
Channel4.com
Keeping in touch with computing
http://www.channel4.com/news/articles/science_technology/keeping+in+touch+with+computing/3036517
CIO
Microsoft Surface: You’ll believe a coffee table computer can fly!
http://www.cio.co.uk/opinion/veitch/2009/03/19/microsoft-surface-youll-believe-a-coffee-table-computer-can-fly/
TechDigest
Microsoft Surface takes the stage in the UK with home integration planned for the future
http://www.techdigest.tv/2009/03/microsoft_surfa_1.html
Reuters
Microsoft’s ‘Surface’ comes to UK
http://uk.reuters.com/news/video?videoId=100579&videoChannel=6
TechRadar
Microsoft confirms UK Surface price
http://www.techradar.com/news/world-of-tech/future-tech/microsoft-confirms-uk-surface-price-586291
Pocket-lint
Microsoft Surface to get bigger screen
http://www.pocket-lint.com/news/news.phtml/23039/24063/microsoft-surface-bigger-screen-inbound.phtml
Shiny Shiny
Microsoft’s Surface… surfaces in the UK
http://www.shinyshiny.tv/2009/03/microsofts_surf_1.html
Computer Weekly
Photos: Tesco use Microsoft Surface in the workplace
http://www.computerweekly.com/galleries/235321-1/Tesco-Microsoft-Surface-Tesco-shopping-desktop.htm
Computer Weekly
Microsoft Surface – its about making computing social, rather than asocial
http://www.computerweekly.com/blogs/editors-blog/2009/03/microsoft-surface—its-about.html
Electric Pig
Microsoft Surface coming to Tesco this year?
http://www.electricpig.co.uk/2009/03/18/microsoft-surface-coming-to-tesco-this-year/
IT Pro
Yesterday saw the official launch of Microsoft’s Surface platform in the UK
http://www.itpro.co.uk/610249/microsoft-s-surface-launched-in-the-uk
IT Pro Portal
Microsoft Officially Launches Surface PC In UK
http://www.itproportal.com/portal/news/article/2009/3/19/microsoft-officially-launches-surface-pc-uk/